Decision process for new GT courses

Intentions & aims of this process

• The academy should be the #1 place that GT members bring their courses (rather than running them separately)

• The process for doing so should be kept light and autonomous

• For now, we want to avoid needing a dedicated curation team

Requirements for running a course

• Only associates and partners can propose courses

• The course must be aligned with GT’s purpose and our north star

• The proposer must have participated in at least one multi-week course of ours, to get an understanding of our approach

• Courses are expected to follow the pricing guidelines provided (to be created) to ensure that our prices are coherent

• Before putting up a date for your course, check what else is scheduled and look at our annual rhythms calendar, to avoid conflicts

• After running the course, you are expected to share with the group feedback about how it went

How it works

We have setup this Loomio thread where all proposals for new courses live and this process runs.

1. To propose a new course, add a decision to the existing thread, sharing key info about the course and why they want to run it (see info and template below)

2. Then feedback from GT members is collected and a lazy consent decision run, open for 2 weeks, to approve it

3. Once approved, the proposer follows the steps outlined here to setup the course page, the ticketing backend, and chooses the first date (or starts collecting interest, if they are not ready to set a date yet). If you need help with the technical setup, ask Elena for help.

What should the proposal include?

Use this template to fill out when making a proposal that includes:

• Course title + description

• Length + format

• Target audience of the course

• Pricing

• How you see this course being aligned with GT’s purpose

Recommendations for proposers

• Don’t host alone

• Get advice from GT members who have run multiple courses, especially about sales expectations

• Wait to set a date until you have some indication of the level of interest for your course, and ideally ‘warmed up’ a few people that are ready to buy. The idea behind this is to avoid launching a course, having a few signups but not enough to run it, and then having to cancel on those who registered. This is a bad user experience for participants, and not fun for the hosts either.

Relationship between GT and your course

• 15 % of all course revenue goes to the GT commons budget

• You are expected to ensure promotion and sales of your course. We currently don’t offer dedicated marketing support. What you can expect though is:

  • The course will be announced in our weekly newsletter, the Weekender

  • You will have access to our email marketing tool Active Campaign to be able to build a segment and send targeted emails

  • You will have access to our social media platforms, if you wish to use them for communicating

  • We will share basic resources for course marketing you can reuse and build on